The biggest and largest annual fashion event in the whole of East and Central Africa providing platform for fashion and accessory designers from Swahili speaking countries and beyond to showcase their talent, market their creativity and network with clientele and the international fashion industry .
This is all aimed at emphasizing to the region that fashion is an income generating creative industry, meanwhile promoting a "Made in Africa" concept. Swahili Fashion Week is a platform founded and created by celebrated Pan African couturier from Tanzania, Mustafa Hassanali in year 2008.
The event is conducted in Dar es Salaam, Tanzania. In December 2016 will mark the Ninth edition of the Annual Event.
The Swahili Fashion Week logo is mirror image of the African continent, graphically resembling the kipepeo (the Swahili name for a vibrant, colourful butterfly)
The image of Africa resembles the face of an African woman with her characteristic head wrap; the sharp models give a glamorous feel to the “Fashion is Business” and "Made in Africa" ideas.The wings resemble the direction aimed at taking Eastern African fashion industry to an International audience.
Swahili Fashion Week is geared towards being the most sought out after and preferred fashion platform in Africa for the international market.
Fashion Week aims to promote Eastern African fashion brands, Improve the quality and output of fashion design from East Africa and Provide a platform for up and coming young designers in the region Create opportunities for East African products in African Diaspora.
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